New Neighbors Benefits

It’s strange, but new marketing stuff gets us excited.

New marketing stuff that works when our clients try it gets us really excited!

We now represent a mail list source and the new lists we provide are working to save money, save time, and increase sales. Cost per address is only one cent. Yes, one cent. We call it The Neighborhood Prospecting List Program. Here are a few examples of what this has done for our clients:

• One of our clients, Poul’s Landscaping, is a full service landscaping company and nursery in Long Grove. They saved so much money on list purchase and postage costs that they could afford a larger, full color piece. And, with the same advertising investment, they reached almost 40% more homes with news about their semi-annual tree sale. Result: 40% increase in sales over last year’s mailer.

• Another client, a local shopping plaza, does a cooperative mailing program with the tenants. On the same budget (but using Prospecting Mail List), they mailed to 20% more homes and reached potential customers in neighborhoods that were formerly unreachable.

If your business sells to folks in a certain geographic area, and in a certain income range, then Neighborhood Prospecting may help grow your business or save money.

Neighborhood Prospecting is not right for every business—many of us want to reach very narrow audiences, either Consumers or Businesses. We have expanded our list services in these areas, too, and can help you find the right targeted list.

This brochure will give you more details on Neighborhood Prospecting. If this interests you, print out the the form on page four, fill it in, and fax it to us. We will build a map and a report about your Neighborhood—no charge and no obligation!


Why Direct Mail?

It is expensive. It is a lot of work. Cost per contact is higher than most any other advertising medium. So why spend the time and money on Direct Mail? Because Direct Mail works! Direct Mail will increase your sales and can make you a great deal of money. I have seen it for 25 years. If you are good at what you do and you want to grow your business, then tell th Neighborhood. Direct Mail is on target to your best prospects with a powerful, personal message.

A Real Estate Agent mails 5,000 cards twice and sometimes three times a month (yes-- to the same people). She did $25 million in sales last year and attributes 70% to Direct Mail. (Mailing with us since 1988.)

A Gym/Fitness facility mails 4 to 6 times a year with a special discount sign up offer. They pay for the cost of the mailing 2 to 3 times over every time they mail. (Mailing with us since 1993.)

A Garden Center owner mailed coupons and holiday open house invitations. He had nearly a 4% response and generated 500 new customers on a mailing of about 12,000 pieces. In May, his response rates soared to 6-9 percent as everybody was buying flowers from him instead of going to the local big box retailer.

A Driveway Sealcoat firm mailed 7,500 postcards as a test and sold almost 80 sealcoat jobs in the next two weeks. Direct Mail was so effective that they lowered their payroll (and headaches) by 7 people-- no more flyers attached to mail boxes.

Direct mail for 48 cents? Yes, and even less!

I have put all I know and the latest in technology together to offer you an easy and cost-effective advertising program. Direct mail for 48 cents per peice? 39 cents? Less? Including the mailing list and the postage? We've done it. It's a bran new program we call Neighborhood Direct Mail.

We want to give you the most for your money. Neighborhood Direct Mail is the biggest card we can mail and the post ---

And still -- direct mail is never cheap -- so we better be mailing to the right neighborhood. With our program, we will build a mailing list just for you. We can target new subdivisions, affluent areas, or older areas -- you choose the Neighborhood. The cost of this Neighborhood list is included, or mail existing customers.

We want to help your business grow, and we have a proven program that will work for you. Test us-- and then watch your sales GROW.

Increase sales

Increase profits

Create traffic-- fill your parking lot on slow days or in off months

Introduce new products

Promote an event or sale

Compete with the big box retailers

Sell more to existing clients

Move out-of-date inventory

Affordable Direct Mail Program-- start small and build your success

Flexible-- sell what your market wants

Direct amil will pay for iteself with increased sales

Create a personal relationship with your neighbors-- include staff photos

Create an image of quality with full color

The Keys to Successful Direct Mail

Violate these RULES and fail! Use these RULES and you have opened the door to profits!

RULE #1

Mail to the right people. Direct mail is expensive so you better put your message in the hands of the right people. What do your best customers look like? Age? Income? Home value? Where do they come from? Our mailing program is based on mailing to Neighborhoods-- and you can pick and choose neighborhoods down to the Postal Carrier's Route based on median age, median income, home values, and more. We can give you a report on the routes in your Neighborhood-- no charge.

RULE #2

Hit them with impact. You can mail a little postcard, or a flyer on color paper but there is not much impact there. You have a second of time to get their attention-- do it with Color and with Size. Remember-- people look at the side of the mail with the address first so that is the most important side for selling.

RULE #3

Timing is crucial. When do people buy what you are selling? You must reach the prospect when they are msot likely to be in the market for what you are selling. It's okay to sell snow skis in June, but unless you are giving the stuff away, don't expect to be overwhelmed with sales.

RULE #4

Give your direct mail a goal. What do you want people to do when they get your mailing? Call? Visit? Look you up on the web? Two possible goals for Direct Mail:

a. Build traffic with a powerful call to action. A 10% off sale is boring. Give them a decent sale! Give them something for free. (Bring in this card and get a free flower for Mother's Day. Bring in this card to be entered to win a free trip to Cancun.) Get them excited enough to do something. Give them $10 off  any item in the store with a value of over $10. Make sure it appeals to most of your people. Put a time limit on it.

b. Build your image. Sometimes it's not the Call to Action., but the quality and image that is important. Frequency of amiling is much more important for image advertising.

RULE #5

Turn up the volume! Test small. If it works, do it again. If it works do it again and again and again to more and more people. You don't see Bowflex or Budweiser running ads once in a while. How about those endless credit card offers-- they mail those to milliopns of people because they work. Find something that works and do it loud!